Wouldn’t it be wonderful if the packaging on our goods started to define the amount of resources (e.g. CO2 produced) used in the production, transport and selling of itself? Here’s a great example of it’s potential utility. I think it’s at least up there with my call below for reviewers to indicate the energy use and relative efficiency of gadgets.
Read this to find out how much it takes to get a typical litre of bottled water into your fridge.
